ScHoolboy Q collabs with Kanye to make a song that hits like a whip. Off of his next album, THat Part uses a different style from what I've grown accustomed to hearing from him. Following every bar with "That Part" in the hook, a slang phrase originating in California that serves the same purpose as "You know what I'm saying", ScHoolboy confirms all his claims by using it rhetorically. This style also makes the song perfect to play in a club for those that haven't experienced it at home due to it's predictive nature. ScHoolboy and Kanye exhibit their glamorous lives expected of people that have been in the game as long as they. This content goes perfectly with the style that they use, extending the second to last word of bars at the beginning and end of each verse for emphasis and confirming, making it pleasing to the ears as well. ScHoolboy's first verse is comprised of him stating he still living the life he had before he was famous, and switches to him talking to what I'd see as the next generation when you view his post hook's last bar "Broke? Then fix your pockets, all I do is profit". Further supported by his hook's simplistic and slightly baby talk theming, the beginning bar being "Me no conversate with the fake". When Kanye starts his verse, he sounds different from his usual tone, talking in a higher pitch, with name drops, as is a common style. Not only does he say that he feels like Ice Cube, but that he's as famous as Kobe, being the producer he is he is on the level he claims. Using a similar style as ScHoolboy, he begins with a flow like the hook, and speeds up when he mentions, he still eats catfish. Both ScHoolboy and Kanye convey, they're still the same people they were when they started in the game, but now they got money too.
When it comes to the video, ScHoolboy is on a schoolbus, hanging with and rapping at people that I could only refer to as nobodies, them not having faces, on his way to Kanye's crib. When they finally get there, Kanye's only company is the lone stripper in one of the many rooms in his house, along with ScHoolboy eating his leftover Chinese, throughout his verse he stumbles through and shows us some of his house, door to door.
Regardless, I must say, with no credentials, that this song bangs. Hits like a whip, every time you hear THat Part it cracks. Making it known that they got it made, but also so can you. Ending the Video with 1-800-351-1132, a number for Top Dawg, it implies that they want the business to continue to grow. It's an advertisement to the next generation of G's and stoners, the next generation of Conscious men and women, the next generation of activists, to get off their damn ass and be something. And I will definitely be one of the many to call.
